Fresh Egg: Case studies

Independent Schools Council

CASE STUDY: Independent Schools Council

Category: Education
Project Type: Internet Marketing and Web Design

About The Independent Schools Council

The Independent Schools Council (ISC) is a politically independent, not-for-profit organisation representing over 1,300 independent schools educating more than half a million children. It exists to promote choice, diversity and excellence in education, developing talent at all levels of ability and from all backgrounds.

The Challenges

In August 2006 Fresh Egg were invited to tender for the design and development of a brand new website for ISC.

They loved our proposals, and so we were chosen to produce the new ISC website (launched March 2007) and implement accompanying search engine optimisation (SEO) maintenance. We were also happy to design and develop various ongoing website enhancements.

The Solutions

ISC wanted a website that delivered user-friendly information for parents, teachers, ISC staff and visiting media. Therefore, Fresh Egg designed and built a website that featured:

  • Parent Zone: a complete, searchable database of all ISC schools, alongside a FAQs section with guidance on choosing the right school, help with fees, and sources of advice for those with special educational needs
  • Teacher Zone: incorporating information about the ISC Teacher Induction Panel. This provides essential info for all prospective, about-to-qualify or newly qualified teachers
  • Daily news section: complete with archives of education news and ISC press releases, statistical analysis of the sector and contact details for the ISC press office
  • Product pages: an online directory to assist schools and parents in their search for educational products and services
  • SEO Maintenance: Fresh Egg also launched a range of SEO strategies to maximise the impact of the new website.

The Benefits

Fresh Egg delivered a multipurpose, user-friendly and stylish website that catered to all our client's needs. In addition to this, our cutting-edge SEO techniques ensured that the site received a big increase in search engine rankings and consequent traffic. This combination of internet marketing and web design ensured that our client was able to attract their far ranging target audience in ever greater numbers.

Our Happy Client Says it All:

It has been a real pleasure working with a company that understands our requirements, is flexible when necessary and produces work of such a consistently high quality. Fresh Egg's website and SEO have proved invaluable to ISC.
Sarah Tunstall, Managing Director, Independent Schools Council