Fresh Egg: Case studies

Modelzone

CASE STUDY: Modelzone

Category: Retail and Leisure
Project Type: Internet Marketing and Web Design

About Model Zone

Modelzone is an ever expanding chain of shops dedicated to providing the latest gadgets and collectibles. As the chain's image has changed over the years, it was deemed necessary to look at the one area that had been left behind: the website itself. It was decided early in 2007 that a completely new and modern website was needed to showcase Modelzone's products and exclusive collectibles.

The Challenges

Modelzone wanted Fresh Egg to create an informative website that:

  • was brought up to date
  • had a fresh look and feel
  • was a breeze to navigate
  • provided a one-stop website for collectors and gadget enthusiasts.

We said we'd love to help. And we did...

The Solutions

  • Fresh Egg re-developed the website, creating a totally new look for Modelzone.co.uk, and provided detailed consultancy throughout.
  • We developed a simple back-end administration area to help maintain the product content.
  • Search engine optimisation (SEO) strategies were implemented and tested on a monthly basis to promote Modelzone's website presence and have a positive impact on sales.

The Benefits

Modelzone.co.uk now benefits from a favourable position in terms of search engine ranking. In fact, the new site as a whole is a great success. It is more visually appealing and user intuitive, customer feedback is encouraging and more visitors are using the website as an online catalogue for Modelzone's 27 high street shops.

Fresh Egg's ongoing consultancy means that we will be able to support Modelzone's ambitious plans to create further, more niched sites.

Our Happy Client Says it All:

Choosing Fresh Egg to design and build a website for Modelzone was an obvious choice. Amerang, the main company behind Modelzone, used Fresh Egg for their own site, so it seemed logical to use them again. Fresh Egg are enthusiastic, young at heart yet professional, full of great ideas and always willing to give advice. We would recommend them highly.
Paul Perryman, Modelzone.co.uk