Fresh Egg: Case studies

National Vehicle Contacts

CASE STUDY: Nationwide Vehicle Contracts

Category: Transport
Project Type: Internet Marketing and Web Design

About Nationwide Vehicle Contracts

Established in 2002 Nationwide Vehicle Contracts is now one of the UK's leading providers of car and van leasing for businesses and private individuals. Partnerships with the UK's largest vehicle-management banking groups - including Lex Vehicle Leasing, Lombard Vehicle Management and Network Vehicles - means Nationwide Vehicle Contracts is also able to offer customers an unrivalled choice of cars and vans with exclusive special discount purchases.

The Challenges

By 2005 Nationwide Vehicle Contracts recognised the need to take the existing website to the next stage. It was no longer fulfilling the company's online marketing objectives. So they set about finding the right partner to produce a more sophisticated model. After speaking with four web-development companies, they chose Fresh Egg to conduct a comprehensive overhaul of their online presence.

The Solutions

Nationwide Vehicle Contracts wanted a refined search-engine-friendly website that incorporated various technical, visual and architectural enhancements. Having the ability to make changes themselves to the website as the business evolved was paramount.

Always up for the ultimate challenge, Fresh Egg got busy. We re-designed and re-built a website that:

  • is user friendly
  • has a sleek look and feel
  • boosts Nationwide Vehicle Contracts' online image
  • incorporates a simple-to-use content management sysem
  • implemented a search engine-optimisation (SEO) strategy.

The Benefits

Improved usability, better website performance combined with Fresh Egg's ongoing consultancy makes for a superior site that lends an overall credibility to Nationwide Vehicle Contracts' existing brand. Our client reports an increased route to market, to boot. Continued development of the website and SEO means that Nationwide Vehicle Contracts now enjoys a top 10 ranking on all the company's keywords.

Our Happy Client Says it All:

What's particularly appealing about Fresh Egg are the results they produce -really impressive. They've got some great programmers and designers. Best of all, they don't over-promise but, boy, do they deliver! They're a great team: easy to communicate with, very professional... all-round good people. We're looking forward to building new sites as well as an intranet and will continue to use them indefinitely.
David Johnson, Owner, Nationwide Vehicle Contracts