Fresh Egg: Case studies

Red Anywhere website design

CASE STUDY: Red Anywhere

Category: Food and Drink
Project Type: Internet Marketing and Web Design

About Red Anywhere

The team at Red Anywhere has cooked up an impressive 30 years' combined experience in the hospitality and events industry, offering "restaurant-style catering, service and drinks just about anywhere". They are exclusive caterers for Eastland’s Estate, near Billingshurst, and one of the four exclusive caterers for Farbridge, Chichester. Master Chef and head honcho Dan Clarke also offers onsite consultancy. And thanks to canny partnerships they can offer a total event management-support service.

The Challenges

Red Anywhere Creative Chef Dan had been running the catering business from his restaurant. He wanted to go national with it, so building his customer base, and establish an online presence.

The Solutions

  • Fresh Egg built and launched a distinctive, search-engine-friendly brochure website that reflected the 'Red' team’s energy, passion and drive.
  • A complementary blog was launched at the same time in March 2008.
  • Fresh Egg also implemented an ongoing Search Engine Optimisation (SEO) strategy.
  • We created a Pay per Click (PPC) campaign, focussing on terms relating to catering and event management.
  • Finally, no project would be complete without Fresh Egg's detailed ongoing consultancy throughout the design, build and launch of Red Anywhere.co.uk, the blog and the PPC campaign.

The Benefits

Within just two months of the launch, Red Anywhere reported staggering successes – not least achieving a Google ranking of seven for the highly competitive search term 'catering company'. Not bad at all. What's more, the three-pronged strategy – blog, website and PPC – is creating more and more brand awareness and an outstanding amount of traffic.

The website certainly has that 'wow' factor, producing lots of positive feedback from visitors and clients. The easy-to-navigate, professional-yet-friendly website yields an average of five enquiries a day and a 25% conversion rate. The company expects this could even be higher over time; for now, they are aiming at an increasingly sophisticated client base.

Our Happy Client Says it All:

I'm delighted with the way things are going! The reason I chose Fresh Egg was that they are categorically the best at what they do. They really are leaders in their field. The PPC and blog sends lots of inbound links to the website, and the site itself really pulls its weight. It’s all managed by Fresh Egg; I just sit back and enjoy the results!
Dan Clarke, Creative Chef, Red Anywhere

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