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CASE STUDY: Richard John

Category: Fashion and Beauty
Project Type: Internet Marketing and Web Design

About Richard John

Established for more than 30 years, Richard John has built up a solid reputation for being one of the foremost hair stylists in southern England, offering an authentic first-class service. The salon boasts that it stocks the largest selection of haircare, fragrance and beauty products on the south coast, many of which are not available on the high street. Little wonder they are top professionals in the hairdressing industry. It doesn't end there: they also stock a range of shampoos and grooming products for your dog or cat.

The Challenges

Although Richard John had an online presence, the static brochure website wasn't able to sell the salon's products or services via the internet. The need to develop a more advanced web presence quickly became apparent.

The Solutions

We took Richard John a step forward with their first venture into selling haircare and beauty products online.

Fresh Egg created an e-commerce site that:

is database driven and fully content managed
has intuitive navigation for a superior customer shopping experience
displays the full range of products in an online catalogue format
has a simple-to-use back-end administration system, which allows Richard John to view and fulfil orders, manage their inventory and review online transactions
is fully optimised with search-engine friendly content
increases Richard John's online branding.

We also manage an ongoing PPC (pay-per-click) campaign and perform monthly SEO (search engine optimisation) maintenance.

The Benefits

Since its launch in July 2007, the new e-commerce website has enabled Richard John to fully optimise their online marketing efforts. The sleek look and friendly feel of the site instils trust and interest in visitors. And the number of overall sales - local, national and worldwide - has been more than impressive. Ease of accessibility and navigation means that both search engines and prospective customers take note of the new site, resulting in more highly-targeted traffic. RichardJohn.co.uk currently benefits from 'page one' rankings for their top search terms within Google UK.

Our Happy Client Says it All:

Our new site is a huge improvement on what we had before. It looks great, it's easy to use and brings us new customers day in, day out. What for me makes Fresh Egg stand out is that they really LISTEN! They've always made sure they understand what we need - and quickly deliver results.
Kim Cotton, Richard John

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