Fresh Egg: Case studies

The Sanctuary Web Design, SEO

CASE STUDY: The Sanctuary Spa

Category: Fashion & Beauty
Project Type: Internet Marketing and Web Design

About The Sanctuary Spa

The Sanctuary Spa is the UK's largest day spa. Located in the heart of London's Covent Garden, this exclusive female spa attracts around 64,000 clients per year. Their range of products has become one of the leading beauty and body-care brands, specialising in shower and bath products, salt scrubs, body lotions, oils and skincare line.

The Challenges

Though business was strong, The Sanctuary Spa hired Fresh Egg to create an online campaign that would boost their 2002 Christmas sales. Fresh Egg worked consistently to update the previous site, incorporating ecommerce for the products side of the business and maximising on SEO strategies.

With online services ever-evolving, The Sanctuary invested in a new site in 2008 in which Fresh Egg were asked to work alongside both client and design agency to create a site that not only looks appealing to the consumer but maximises on SEO capabilities.

The Solutions

  • Fresh Egg created a Pay Per Click (PPC) campaign, concentrating on terms relating to Christmas gifts and vouchers, alongside a viral email campaign that focused on previous Sanctuary Spa customers.
  • Working in conjunction with design creatives, Fresh Egg created a new website which launched in April 2008. The brief of creating a user-friendly site which acted as a 'one-stop-shop' for both customers and press was met successfully. The easy-to-navigate designs, improved functionality and content are a vast improvement for the user.
  • Finally, we launched ongoing SEO strategies to maximise the impact of the new website.

The Benefits

Users can now enjoy the simple navigation and an award-winning design which eliminates frustration to the customer, enticing them to stay connected to the site for longer.

The Christmas campaign and brochure website proved fantastically successful. The Sanctuary Spa enjoyed a surge in online Christmas sales compared to the previous year. As a result of their work Fresh Egg was short-listed for the NMA Effectiveness Awards.

The Sanctuary Spa now enjoys first-page positions for search terms as generic as 'spa' and 'beauty treatments' with traffic increasing year on year.

With a soon to be launching blog, The Sanctuary can also update, on a daily level the site to ensure it stays up-to-date with current trends and news.

Our Happy Client Says it All:

Fresh Egg's service and expertise has been first class, they've met each brief fully and delivered search engine optimisation management skills that have ensured The Sanctuary site has stayed in top, prominent search positions.

Fresh Egg was fully involved within the development of the new Sanctuary.com site which launched in April 2008. The launch ran seamlessly with no hitches or drop in site performance in terms of sales and SEO performance, which we were absolutely delighted with. Their knowledge of both ecommerce and web-functionality has helped to create a unique and award-winning site. Working across three parties with both client and creative design agency in a proactive and professional manner has ensured The Sanctuary and Fresh Egg enjoy a trusted, long-term partnership.
Emma Keyworth, Marketing Manager, The Sanctuary Spa