Fresh Egg Case Studies

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CASE STUDY: Tropical Sky

Category: Travel
Project Type: Internet Marketing

About Tropical Sky

Award winning holiday company Tropical Sky is a travel company with a difference. By creating unique tailor made holidays to suit a diverse range of demanding and complicated requirements, it has firmly established itself in the travel sector. Employing around 45 staff, its recent accolades include the Best Tour Operator by The Sunday Times Magazine.

The Challenges

Tropical Sky wanted Fresh Egg to generate quality traffic to help boost both telephone and email enquiries from its portfolio of four websites:

www.tropicalsky.co.uk
www.africasky.co.uk
www.americansky.co.uk
www.canadiansky.co.uk

Not put off by a multi-site challenge, Fresh Egg couldn't wait to get started...

The Solutions

Search Engine Optimisation strategies were devised and implemented to maximise the impact of all four websites and to generate a significantly higher number of quality enquiries and bookings.
We provided comprehensive consultancy and feedback throughout the online marketing campaigns.

The Benefits

With an impressive Return On Investment of 2,512%, equating to a gross profit of £994,765, all four websites now benefit from favourable positions in terms of search engine rankings. The sites have experienced noticeable success with increased traffic levels of 62.8% when comparing December 2006 with December 2007.

Our Happy Client Says it All:

Through recommendation, Fresh Egg came onboard providing us with SEO and web development expertise. The SEO strategy that was implemented in 2007 was the main focus of our marketing efforts and this attributed to substantial growth for our company. During this time, Fresh Egg directly helped to increase our Gross Profit which has proved to us, the value of SEO. I am delighted with Fresh Egg's work.
Mike Collins, Managing Director, Tropical Sky Ltd

Have a member of the Fresh Egg team call you.

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