Fresh Egg: Successful E-commerce
With the exponential growth in e-commerce, the ability to trade online can drive your sales through the roof. Fresh Egg's portfolio includes both business-to-consumer and business-to-business clients. While the tone and design style may be different, this new sales channel is enhancing each and every one of our clients' businesses.
Having designed a series of high profile websites selling thousands of products each month, Fresh Egg has developed a formula for successful e-commerce projects. Our approach is simple: we put your customer at the heart of the design strategy. Your Fresh Egg website will be based on a proven set of key principles for success:
- Showcase your products, using bespoke product catalogues, price calculators and advanced search facilities. Use plenty of visual imagery and offer samples
- Engage your customer, help them find what they are looking for through a fresh design and user-friendly navigation
- Drive them to the checkout, where they can pay for the goods in their shopping basket easily and swiftly through a secure online payment system set up by Fresh Egg
- Build a relationship - but not at the browsing stage. One sale is better than no sales. Once they are a customer, you can gain permission to contact them with special offers
It is a simple approach, and it works. Highly profitable ventures delivered by Fresh Egg include:
thesanctuary.co.uk: Sales have grown by 300%; traffic has trebled since Fresh Egg built and began to market the site
apuldramroses.com: Sales have trebled since launching this e-commerce website
bocedwards.com: A simple site for complex products, Fresh Egg has more than doubled the site traffic
funksunglasses.com: Voted Website of the Week by industry journal New Media Age
- "UK shoppers spent more than £1.5bn online in May 2005, the highest figure ever recorded and up by 35% on the year before" The Interactive Media Retail Group (IMRG), June 2005:
- "The customer journey is becoming easier, product ranges are wider, merchants are using clearer images and richer product information, linked selling features add value by drawing attention to relevant accessories, options and associated products" - e-consultancy on the UK's biggest online retailers, June 2005:
- "The single biggest component driving growth (in online shopping) is the online shopping services themselves" IMRG, June 2000:
>> View some of the websites that Fresh Egg have designed