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Old Football Programmes is a Winner


Following a period of Managed Search Engine Marketing, the football Memorabilia site has finally attained a top 10 position in Google UK for its main KeyPhrase ’Football Programmes’.

The site which features an extensive collection of ’Old Football Programmes’ is the brainchild of Frank Jones.

The Search Engine Optimisation team at Fresh Egg had to make some significant changes to the site structure in order for the rise to occur. These changes including losing a splash page that used to greet site visitors and making sure the deep linked pages loading with the sites navigation still in place as the site currently uses a Frameset.

As well as entering the top 10 for its #1 target KeyPhrase ’Football Programmes’ the site can also be found for may of the major football clubs including ’Arsenal football programmes’ and ’Chelsea football programmes’

Frank embraced the advanced search engine optimisation techniques that Fresh Egg advised and now their implementation are starting to pay divideds with traffic and orders increasing.

The site is expected to make further gains across all major search engines and will look to increase its position and consolidate its position across all of its major KeyPhrases.

 

Written By Lee Colbran on 07/04/2006 9:45:26 PM


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