Search Engine Optimisation

Search Engine Optimisation (SEO) is based on intelligence about search engines' criteria for ranking websites. SEO knowledge is hugely important - just because a company has more money to spend does not necessarily mean it will be listed first! A well-planned and executed strategy is the only way to reach the top of the rankings.

The Fresh Egg SEO service incorporates a range of elements to promote your business on the web:

SEO Appraisal

Our SEO team will assess your website to highlight areas for improvement and benchmark positive attributes. Fresh Egg can provide free SEO appraisal audits for new clients (call to see if you qualify).

SEO appraisal audits are typically carried out by our SEO Director Lee Colbran or Ammon Johns - both experts in their field.

One of the most legendary personalities in the field of search engine optimisation and online marketing... Ammon Johns is, without question, one of the best SEO's in the world.
Rand Fishkin of seomoz.org

SEO Development

We will adjust elements of your website to ensure the site foundation is search engine friendly. If we can't have access to the site files we will produce best practice documents detailing the required changes so you can perform them at your end. (See SEO consultancy)

Our team uses a multitude of proven techniques which we've researched and developed over many years, meaning you're in safe hands with Fresh Egg.

SEO Consultancy

Fresh Egg's SEO consultancy package includes:

• Research, allowing us to get a full understanding of the scope of your project and helping us to come up with brilliant ideas.
• An onsite consultancy meeting to discuss potential online promotion opportunities for your company, this is normally 3 hours long as there's a lot to discuss!
• A detailed meeting report, where we present our findings to you and include suggestions for developing an online promotional strategy.

SEO Maintenance

Search engines are constantly changing their rules to improve the accuracy of their searches. This means we have to keep working hard to maintain high positions for your website. To maintain momentum, the Fresh Egg team monitor search engine activity, perform ongoing tests and trial new techniques constantly. We report our findings to you on a monthly basis along with a review of your search term positions and an overview of the work we've completed.

Bespoke Training Services

Fresh Egg's SEO team offer training based on your individual requirements; our breadth of knowledge means we can cater for most SEO-related needs. Training is either carried out at our head office, at our clients' office or at workshop events throughout the UK. Fresh Egg regularly holds group customer workshops in Brighton covering the latest hot topics from blogging to basic SEO techniques.

Optional Management Reporting

Fresh Egg's SEO experts provide detailed reports on the progression of your SEO campaign on an ongoing basis, this allows us to benchmark successes and highlight areas for improvement. Reports typically cover SEO listings, conversion, Pay Per Click activity, usability and general website analytics, and are presented in a straightforward and easy-to-use document.

Nationwide Vehicle Contracts' website produces on average 100 email enquiries and 100 telephone calls a day. The business has grown by over 200% since commencing work with Fresh Egg in 2006.

What's particularly appealing about Fresh Egg are the results they produce -really impressive. They've got some great programmers and designers. Best of all, they don't over-promise but, boy, do they deliver! They're a great team: easy to communicate with, very professional... all-round good people. We're looking forward to building new sites as well as an intranet and will continue to use them indefinitely.
David Johnson, Owner, Nationwide Vehicle Contracts

Dial-a-Phone is a trading division of Phones 4u Limited. Starting with just a handful of people in 1995, Dial-a-Phone now employs hundreds of staff and supplies mobile phones on monthly contracts to more than three million customers. The company works with all the major networks and phone manufacturers to offer customers an impressive range of the latest contract and pay-as-you-go phones.

Fresh Egg really helped me and my team understand how to position the Dial-a-Phone blog so it's an interesting and informative resource for everyone. Their suggestions really made a big impact. In terms of results we have seen very substantial improvements across all of our target keywords and much-desired key phrases such as 'mobile phones'.

Considering the blog only launched in November 2006, it has averaged at 50,000 visits per month which has also resulted in a growth of the site's backlinks."
Julian Hearn, Head of Marketing, Dial-a-Phone