Google Product Search optimisation.
Google Product Search (also known as Google Shopping, formerly known as Google Products and Froogle) is a free, price comparison service for businesses selling products online. It appears in the main search engine listings ("shopping results for...") when Google believes a user is searching for a product or service corresponding to something in its shopping feed. A fully optimised shopping feed can provide an excellent source of both traffic and income for your website.
Preparing a Google shopping feed.
Many e-commerce sites have the opportunity to pull significant power from submitting a good quality, optimised feed to Google Shopping and Fresh Egg has seen some good, sustained successes from optimising and submitting shopping feeds for customers. Google Shopping feed traffic can have higher conversion rates than regular search engine traffic and there is a valuable product review system integrated with the feed.
To get your site into the Google Product Search results, we upload your products or services onto the Google Merchant Centre. We then set up automatic product feeds for Google to collect on a nightly basis, ensuring your latest products and prices appear in the search results.
To ensure a fully optimised shopping feed, we:
- Use keywords in product titles and descriptions to ensure all relevant keywords are included.
- Don't over use keywords. This creates copy that is difficult to read and may lead to Google rejecting the product feed.
- Ensure each product includes a compelling, high resolution picture.
- Optimise and complete as many data fields as possible.