Blog creation and management.
At the centre of any sensible, professional digital marketing campaign should sit a blog. A blog offers the perfect platform to communicate with customers via informative, resource-heavy pieces of content. A blog also demonstrates a human side to your business. Blogs offer fantastic opportunities to knit together many different digital marketing strategies and - used the right way - can be the perfect partner to successful SEO and social media campaigns.
Fresh Egg offers a unique service of blog creation and management from the design stage through to completion and placement of the blog within your site. We can then manage your blog on an ongoing basis to whatever level suits your business, including providing you with professional journalistic content. This is not only great for viral campaigns but will also help improve the number of long-tail key phrases referring SEO traffic to your site.
We have a number of blog packages available that can be further tailored to your requirements. You will select a basic layout and our designers will customise the navigation and general theme to be in keeping with your brand. Alternatively, we are able to offer a completely bespoke solution if the need arises.
Here are a few examples of the (optional) additional features available with our blog solutions:
- Enhanced author profiles further engage with your customers by adding author photos and biographies
- Advanced social media integration display the latest feed from your Twitter account and YouTube channel and spread the word by echoing out your latest articles to your Facebook fan page, Twitter and LinkedIn groups
- Custom CMS fields take editorial control of testimonials, advertisement banners and more
- Subscriber counts boast to your competition by displaying the total number of subscribers to your blog and the various social media spheres
- Go mobile optimise your blog for display on a multitude of mobile devices such as Apple iPhone, Blackberry, Windows Mobile and Android devices
Blog feeds can be integrated into any existing web solution and will funnel relevant fresh content into the page, which of course is great for SEO. As standard, all of our blogs come with basic Google Analytics tracking and are optimised for SEO using various minification techniques, SEO friendly URLs/META/images, XML sitemaps and much more. Again, if you require something even more comprehensive, Fresh Egg offer extended SEO and Google Analytics services.
No time to write blog articles? No problem - Fresh Egg provides extensive copywriting services that will bring your blog to life with expert articles targeted to your online marketing campaign.