Social search.
At Fresh Egg, the increasing importance of the social web influences everything we do. Our social media activity is fully integrated with our search activity in order to maximise overall digital success for our clients. We call it "social search".
So, how is social search different from "normal" social media?
| "Normal" social media | Fresh Egg social search |
|---|---|
| Posting on Facebook | Using Facebook to drive traffic back to main site |
| Tweeting on Twitter | Using keyphrase-rich posts and getting influencers to re-tweet, leading to higher ranking positions |
| Responding to customer queries | Providing technical solutions to brand sentiment |
| Posting links to blog posts | Fully optimised blog posts, seeded throughout a network of high influencers, driving organic positions and traffic |
| Adding posts about products | Implementing shop features within Facebook to drive sales |
| Blogging about special offers | Utilising a massive network of deal sites to promote an offer driving significant turnover |
| Running fun competitions | Highly focused competitions driving significant follower interaction |
| Single account strategy | Multiple account strategy |
| No local initiatives | Can be used to drive both online traffic and store footfall |
| Purchasing followers is common | We build a targeted, relevant following within niche areas and build relevant, influential advocates |
| Limited return on investment | Strong return on investment |
Whereas "normal" social media activity focuses mainly on managing Facebook pages and updating Twitter, Fresh Egg's social search activity brings your digital marketing together by actively improving and complimenting your other digital strategies.
It also provides you with the technical know-how to leverage better results across all your ongoing digital marketing campaigns and more importantly allows ROI to be easily calculated, something you won't find at other social media agencies.
